the 10 biggest mistakes in reading map statistics

don’t focus on what’s average. be exceptional.

by marc rosenberg
the rosenberg survey

i have never ceased to be amazed at the lack of understanding that partners – including managing partners – have about reading a map survey and computing map statistics. these difficulties prevent partners from properly using a map survey for the purpose for which it was intended: to improve firm performance. here are some of he biggest mistakes i see again and again: